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INNOVATION AND TRADITION FROM CERAMICHE CAESAR

Ceramiche Caesar Urban Lab Clerkenwell Design Week

Ceramiche Caesar, based in Fiorano Modenese, was delighted with the results of this year's Clerkenwell Design Week during which Urban Lab - the company's showroom at 17/18 Great Sutton Street – opened its doors to a large number of architects, journalists, designers and students.

From 22nd to 24th May, the Urban Lab showroom became a meeting point for sector professionals intent on learning more about a dynamic company that always keeps pace with the latest design trends. By combining innovation in the field of ceramic manufacturing with a clear vocation for fashion, technology and art, Ceramiche Caesar offered to visitors a rich programme of cutting-edge design and original entertainment.

The programme's underlying theme was the history of Ceramiche Caesar, which is now celebrating its thirtieth anniversary. Clerkenwell Design Week provided the perfect opportunity for the company to tell its story through the iconic products, styles and fashions that have marked its progress to the present day.

Presentations of the latest Evood and Arthis collections and of the Built and Autore collections, two of the most celebrated solutions at Cersaie 2017, were followed by events linking past and future in a contemporary key. These included three live street-dance performances by the B-Boy group 'Raincrew' who brought to life the last three decades with performances to the soundtrack of hit songs from each period.

Urban Lab, at 17/18 Great Sutton Street, Clerkenwell, London, is open from Monday to Friday, 09:00 to 17:00.

www.caesar.it

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